Descripción
Business English 2: Logistics and Marketing
Objectives:
The topics of this vocabulary should help the students:
1) Increased efficiency
To increase efficiency by managing particular business vocabulary in English.
2) Improved customer service
They should improve marketing enterprises, fulfilment operations in partnership with marketing and merchandising.
3) Increased sales
They should get to know how inbound and outbound logistics and transportation may help a retailer’s sales? Several opportunities exist for improving
Topics of the course:
1) Introduction to Logistics
2) Role of Logistics in Supply Chain
3) Partners , Warehouses, Pooling Risks and Information
4) Supply Chain Management
5) Marketing Mix Marketing Branding
6) Internet Marketing
7) Vocabulary Sales Management
DURACION
25 Horas
DESTINATARIOS:
Estudiantes iniciados en el proceso de aprendizaje del idioma inglés.
Metodología
El Business English 2: Logistics and Marketing se imparte en la modalidad a distancia bajo metodología de aprendizaje E-Learning. La acción tutorial se desarrollará completamente a través del Campus Virtual de la Plataforma.
El Modelo de formación a distancia está basado en una combinación de una acción tutorial constante y autoaprendizaje mediante recursos didácticos multimedia e interactivos.
Según lo anterior, la formación a distancia se basa en un modelo de formación que no requiere la presencia física del alumno en una clase o centro de formación tradicional. Esto le permite compatibilizar el aprendizaje con otras actividades.
Además, el alumno es quien establece sus horarios, el ritmo y el lugar de realización del curso, aunque dentro del Plan de Trabajo establecido.
El autoaprendizaje es necesario a través del estudio y el trabajo individual.
Más información sobre el sistema de bonificación
Formación bonificada
https://cursos-bonificados.aulaformacion.org/formacion-bonificada/
Fundación Estatal para la Formación en el Empleo (FUNDAE) y el sistema de bonificación
https://www.fundae.es/empresas/home/como-bonificarte
PROGRAMA
| 01. Introduction to Logistics
|
· Introduction to Logistics
· Logistics Five Definitions Listening |
| 02. Roles of Logistics in the Supply Chain
|
· Role of Logistics in Supply Chain.
· Different Roles Listening Exercise. · Different Roles Listening Exercise
|
| 03. My job in Logistics
|
· My job in Logistics Listening Exercise
· My job in Logistics Warehouse
|
| 04. Partners, Warehouses,
Pooling Risks
|
· Partners, Warehouses, Pooling Risks and Information.
· Who is Who Marketing Department · Retail Ordering Assistant
|
| 05. Supply Chain Management (Part 1)
|
· Exercises Supply Chain Part 1
· Vocabulary exercise 1 · Partnership Listening Exercise |
| 06. Supply Chain Management (Part 2)
|
· Supply Chain Management Part 2
· Vocabulary Exercise Supply Chain Management Part 2 · Listening Cargo Services · Replenishments in Logistic Chain
|
| 07. Management in Logistics
|
· Inventory Managements Listening.
· Listening Exercise Line Management (1) · Ordering System Listening Exercise
|
| 08. Logistics Suppliers
|
· Retail Ordering Assistant
· Listening three logistics providers. · Associating Listening Exercise
|
| 09. Discussing Strategies
|
· Exercise Discussing Strategies
· Listening Exercise Discussing Strategies. · Listening Comparing Transport modes
|
| 10. Express Logistics
|
· Logistics Solutions.
· Describing Goods. · Listening Exercise Express Logistics |
| 11. Intercargo Services
|
· Listening Exercise Intercargo Shipping.
· Logistics and delivery exercise. · Suggestions in a Meeting Listening |
| 12. Meeting Arrangements
|
· A Forwarder and a Customer.
· Listening Arranging a Meeting True or False · Telephone Calling a Meeting
|
| 13. Marketing Branding (Part 1) | · Marketing Branding Part 1.
· Exercises Marketing Branding Part 1. · Pricing Exercise 1 · Delivery Delay Listening Exercise
|
| 14. Marketing Branding (Part 2) | · Delivery Delay Listening Exercise.
· Exercise Marketing Branding Part 2. · Vocabulary Match
|
| 15. Internet Marketing (Part 1) | · Vocabulary Internet Marketing part 1.
· Mail Exercise. · Coordinating Collecting and Delivery Listening Exercise |
| 16. Marketing Mix | · Marketing Mix Part 1.
· Exercise Marketing mix. · Pricing Exercise. · Software products Listening Exercise
|
| 17. Internet Marketing (Part 2) | · Marketing Innovation.
· Marketing Listening 5. · Listening Asking for Information |
| 18. Sales and Marketing Departments | · Listen and Complete Brand Values.
· Listening Exercise Line Management · Listening Sales and Marketing Department
|
| 19. Vocabulary Sales and Marketing | · Sales management.
· Exercise Sales management · Marketing consultant
|
| 20. Marketing Survey | · Marketing Survey
· Discussing Agendas Listening Exercise
|
